Royal Arsenal Riverside
Berkeley Homes
Placemaking between legacy and future. The Royal Arsenal Riverside in Woolwich is a site rich in history and symbolism. Currently one of South East London's most exciting riverside addresses, comprising of Navigator Wharf, Building 10 and Compass Wharf. With a forthcoming on-site Crossrail station, an on-site Thames Clipper Pier, plus the National Rail and DLR stations only 300m away, Royal Arsenal Riverside is one of the best connected developments in South East London.
Creative work included repositioning of the brand alongside the creative director, design and art direction, logo, brand guidelines, hoarding and both West Quay and Compass Wharf brochures.
The new identity looks at the future, emphasising the riverside living, the site growing importance as a transport hub, and the imminent arrival of a new creative district.
People of RAR
A selective image library that represent the diversity of people at RAR. They have been styled in a way which is distinctive to the brand. Above are just a few examples shown using the bespoke letters as frames for both patterns and characters.
Buying with Berkeley isn’t just bricks and mortar, its an established community, it’s events, it’s support and it’s getting to know your neighbours.
With the COVID pandemic digital has never been more relevant in keeping everyone connected. The RAR app empowers residents to socialise outside of organised activities.
