Violet & Wren
Lounge and sleepwear
A start-up brand by friends and founders, Louise and Helen.
Violet & Wren produce luxury lounge and sleepwear made from the finest silk and featuring exclusive prints. Each and every product is designed and made in England, ensuring the very best quality and supporting British designers and suppliers. Every piece is lovingly styled to bridge the gap between contemporary playfulness and feminine elegance.
Creative work included design direction, wordmark and monogram, brand guidelines, assisting with art direction, website and email design, lookbook, launch invites, POS, in-store information cards and product labelling.
Elegant, sophisticated yet understated, with a predominance of white space and a subtle thread of colour.
‘Botanica’ launch campaign (photographic art direction)
Marketing collateral upon launch included website and e-mail design, launch invites, POS, in-store information cards and product labelling.
‘Face to the sun’ campaign
