Pitching to secure an exciting campaign for Crucial Trading required innovative thinking. We developed and patented a design and print technique for a series of brochures, featuring large-format, colour-perfect carpet sample pages, perforated to give customers instant access to carpet swatches.

The campaign message, 'No one does... like us/you,' was conveyed through various media channels, reinforcing Crucial Trading's extensive range of unique floor coverings.

Creative work included pre-shoot planning, art direction, colour management of the actual carpet size swatches and design delivery across various media.