Alfred Homes
Corporate campaign

The Brief
The objective was to establish a deep connection with the target audience and distinguish ‘Alfred Homes’ from its competitors, ensuring it remains recognisable beyond Winchester. The aim was to evoke emotions and secure long-term brand viability.

The Solution
The strategy involved personifying ‘Alfred Homes’ to create a relatable and trusted personality for the customers. This approach provides a consistent theme that adds substantial value to the ‘Alfred Homes’ brand and product. It forms a strong and recognisable campaign that will bolster the profile within Winchester and build a reputation of trust and excellence in new markets.

Work included research, strategy, design and art direction. Copy was co-written alongside the Creative Director.