Sunningdale Park
Berkeley Homes
79 acres of undulating parkland in an idyllic corner of the Royal County of Berkshire, Sunningdale Park is a community of homes set within a country estate re-imagined for 21st century living.
Creative work included design and art direction, brand guidelines, logo, street and phase naming, signage and hoarding, marketing suite graphics, brochures, email design, social media and print advertising.
Inspiration
Inspired by the undulating parkland, colour through the changing seasons and sought after area of Sunningdale, the result is a brand that is perfectly aligned with others in the local area, including Coworth Park, Wentworth and Royal Ascot.
The Sunningdale Park logo has been designed as the visual identity that represents the key values of the brand. Designed to be an elegant mark that stands proudly in a competitive market place. The icon was inspired by the colour within the trees through the changing seasons, particularly spectacular in the autumn.
